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Why monk bought the ferrari ? : how successful brands create consumer relevant differentiation / Nitish Rai Gupta

by Gupta, Nitish Rai.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: New Delhi : Tata McGraw-Hill Education, c2012Availability: Items available for loan: National Library of India [Call number: E 381 G 959] (1).
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Why monk bought the ferrari ?

by Gupta, Nitish Rai.

Material type: Text Text; Format: print Publisher: 2012Availability: Items available for loan: National Library of India (1).
3.
The 7 principles of brand managament / Nitish Rai Gupta

by Gupta, Nitish Rai.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: New Delhi : Tata McGraw-Hill Education, 2011Availability: Items available for loan: National Library of India [Call number: E 658.023 G 959] (1).

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