The 7 principles of brand managament / Nitish Rai Gupta
By: Gupta, Nitish Rai.
Material type: TextPublisher: New Delhi : Tata McGraw-Hill Education, 2011Description: viii, 122 p. : ill. ; 22 cm.ISBN: 9780070680906.Subject(s): Marketing -- Production managementDDC classification: 658.023Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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National Library of India | E | E 658.023 G 959 (Browse shelf) | Available | NLI-DBA0001129493ENG |
Includes bibliographical references and index