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Why monk bought the ferrari ? : how successful brands create consumer relevant differentiation / Nitish Rai Gupta

By: Gupta, Nitish Rai.
Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill Education, c2012Description: xi, 92 p. ; 23 cm.ISBN: 9781259028229(pbk.).Subject(s): Marketing | Business | ManagementDDC classification: 381
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Item type Current location Collection Call number Status Date due Barcode
National Library of India
E E 381 G 959 (Browse shelf) Available NLI-DBA000142797ENG

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