Strategic marketing management/ Carol H. Anderson, Julian W. Vincze.
By: Anderson, Carol H.
Contributor(s): Vincze, Julian W [aut].
Material type: TextPublisher: Boston, Mass. : Houghton Mifflin Comp., 2004Edition: 2nd ed.Description: xxxiii, 374 p. : ill., charts; 26 cm.ISBN: 0618338071.Subject(s): Strategic planning | Business planning | Marketing -- ManagementDDC classification: 658.4012Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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National Library of India | E/O | E/O 658.4012 An 23 (Browse shelf) | Available |
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E/O 658.401 T 391 Strategy+structure=performance : | E/O 658.4012 Ag 15 Real time strategic management / | E/O 658.4012 An 23 Strategic marketing management / | E/O 658.4012 An 23 Strategic marketing management/ | E/O 658.4012 As 98 Business environment for strategic management / | E/O 658.4012 B 265 Strategic management and competitive advantage : | E/O 658.4012 B 265 Strategic management and competitive advantage : |
George T. Hoffman, Editor-in-Chief.
Includes bibliographical references and index.