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Strategic marketing management/ Carol H. Anderson, Julian W. Vincze.

By: Anderson, Carol H.
Contributor(s): Vincze, Julian W [aut].
Material type: TextTextPublisher: Boston, Mass. : Houghton Mifflin Comp., 2004Edition: 2nd ed.Description: xxxiii, 374 p. : ill., charts; 26 cm.ISBN: 0618338071.Subject(s): Strategic planning | Business planning | Marketing -- ManagementDDC classification: 658.4012
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Item type Current location Collection Call number Status Date due Barcode
National Library of India
E/O E/O 658.4012 An 23 (Browse shelf) Available

George T. Hoffman, Editor-in-Chief.

Includes bibliographical references and index.

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