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Marketing research/ A. Parasuraman, Dhruv Grewal, R. Krishnan

By: Parasuraman, A.
Contributor(s): Grewal, Dhruv | Krishnan, R.
Material type: TextTextPublisher: Boston, Mass. : Houghton Mifflin, c 2007Edition: 2nd ed.Description: xxiii, 638 p. : col. ill., ports.; 26 cm.ISBN: 0618660631.Subject(s): Marketing researchDDC classification: 658.83
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Item type Current location Collection Call number Status Date due Barcode
National Library of India
E/O E/O 658.83 P 212 (Browse shelf) Available NLI-555055

Includes bibliographical references and index

Glossary: p. 569-580

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