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Marketing research/ (Record no. 1402171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01098nam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000376595 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210806181919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110113s2007 mauda e 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618660631 |
| Terms of availability or Price | $ 128.83 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201101132318 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLI : |
| Language of cataloging | eng |
| Transcribing agency | NLMARC21 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | mau |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parasuraman, A. |
| 9 (RLIN) | 118717 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research/ |
| Statement of responsibility, etc. | A. Parasuraman, Dhruv Grewal, R. Krishnan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 638 p. : |
| Other physical details | col. ill., ports.; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Glossary: p. 569-580 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 3587 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv |
| 9 (RLIN) | 545931 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnan, R. |
| 9 (RLIN) | 1194 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | Swapan Kumar Pailan jgs |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Accession Number | 555055 |
| Accession Date | 12.1.07 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | E/O 658.83 P 212 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Swapan Kumar Pailan |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | jgs |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type, Item category | |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10012 |
| -- | 100 |
| 6 | 555055 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of India | National Library of India | E/O 658.83 P 212 | NLI-555055 | 06/02/2021 | 06/02/2021 |