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Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell

By: Pride, William M.
Contributor(s): Ferrell, O. C [jt. aut].
Material type: TextTextPublisher: Boston : Houghton Mifflin, c1987Edition: 5th ed.Description: xxx, 766 p. : ill. (some col.) ; 25 cm.ISBN: 0395357101 :.Subject(s): MarketingDDC classification: 658.8
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Status Date due Barcode
National Library of India
E/O E/O 658.8 P 932 (Browse shelf) Available NLI-PUR000516809ENG

Glossary : p. 718-736

Includes index

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