Government of India
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Marketing : (Record no. 1332779)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000310061 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210806175418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101203s1987 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395357101 : |
| Terms of availability or Price | USD 45.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201012032113 |
| -- | VLOAD |
| 040 0# - CATALOGING SOURCE | |
| Original cataloging agency | NLI |
| Language of cataloging | eng |
| Transcribing agency | VERGIS-2010 |
| Description conventions | AACR2 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | mau |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 476827 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | basic concepts and decisions / |
| Statement of responsibility, etc. | William M. Pride, O. C. Ferrell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 766 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note or Keywords | Glossary : p. 718-736 |
| 500 ## - GENERAL NOTE | |
| General note or Keywords | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C., |
| Relationship | jt. aut |
| 9 (RLIN) | 476828 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Accession Number | 516809 |
| Accession Date | 14.02.1992 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | E/O 658.8 P 932 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 100 |
| 6 | PUR000516809ENG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type, Item category | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of India | National Library of India | E/O 658.8 P 932 | NLI-PUR000516809ENG | 06/02/2021 | 06/02/2021 |