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Strategic marketing management / Carol H. Anderson [and] Julian W. Vincze

By: Anderson, Carol H.
Contributor(s): Vincze, Julian W [jt. aut].
Material type: TextTextPublisher: Boston : Houghton Mifflin, c2004Edition: 2nd ed.Description: xxxiii, 863, [11] p. : ill. ; 27 cm.ISBN: 0618338071 :.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.4012
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Status Date due Barcode
National Library of India
E/O E/O 658.4012 An 23 (Browse shelf) Available NLI-PUR000548470ENG

Includes index

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