Government of India
Recognizing the ongoing need to position itself for the digital future, Indian Culture is an initiative by the Ministry of Culture. A platform that hosts data of cultural relevance from various repositories and institutions all over India.Indian Culture App
Strategic marketing management / (Record no. 1326877)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01099nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000300433 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210806175210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101203s2004 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618338071 : |
| Terms of availability or Price | USD 74.95 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201012032019 |
| -- | VLOAD |
| 040 0# - CATALOGING SOURCE | |
| Original cataloging agency | NLI |
| Language of cataloging | eng |
| Transcribing agency | VERGIS-2010 |
| Description conventions | AACR2 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | mau |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Carol H. |
| 9 (RLIN) | 467140 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc. | Carol H. Anderson [and] Julian W. Vincze |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 863, [11] p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note or Keywords | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 2846 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vincze, Julian W, |
| Relationship | jt. aut |
| 9 (RLIN) | 467141 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Accession Number | 548470 |
| Accession Date | 11.10.2004 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | E/O 658.4012 An 23 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 100 |
| 6 | PUR000548470ENG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type, Item category | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of India | National Library of India | E/O 658.4012 An 23 | NLI-PUR000548470ENG | 06/02/2021 | 06/02/2021 |