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International marketing / Philip R. Cateora [and] John L. Graham

by Cateora, Philip R | Graham, John L [jt. aut].

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c1999Availability: Items available for loan: National Library of India [Call number: E/O 382 C 282] (1).
2.
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International marketing / Philip R. Cateora [and] John L. Graham

by Cateora, Philip R | Graham, John L [jt. aut].

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2002Availability: Items available for loan: National Library of India [Call number: E/O 382 C 282 (1)] (1).

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