1.
Theory of consumer behaviour/ Shri Prakash
by Shri Prakash.
Material type: ; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publisher: New Delhi : Vikas Pub. House, 2010Availability: Items available for loan: National Library of India
[Call number: E/O 658.8342 Sh 86 ]
(1).
2.
Sales and distribution management : a practice-based approach / Ramendra Singh
by Singh, Ramendra.
Material type: ; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Noida : Vikas Pub. House, 2016Availability: Items available for loan: National Library of India
[Call number: E 658.81 Si 64 ]
(2).
3.
Marketing research and consumer behaviour/ S. Sumathi, P. Saravanavel
by Sumathi, S | Saravanavel, P [jt. aut] .
Material type: ; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publisher: New Delhi : Vikas Pub. House, c2003Availability: Items available for loan: National Library of India
[Call number: E 658.8342 Su 61 ]
(1).
4.
Marketing management/ Arun kumar and N. Meenakshi Arun Kumar | Meenakshi, N [jt. auth.] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Vikas pub. House, 2018Availability: Items available for loan: National Library of India
[Call number: E/O 658.8 Ar 84 ]
(1).
5.
Marketing in the developing world/ Siro P. Padolecchia
by Padolecchia,Siro P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Vikas Pub. House, 1979Availability: Items available for loan: National Library of India
[Call number: E 658.8 P 136 ]
(1).
6.
Marketing in India : text and cases / S. Neelamegham
by Neelamegham, S.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publisher: Noida : Vikas Pub. House, 2012Availability: Items available for loan: National Library of India
[Call number: E 658.800954 N 292 ]
(1).
7.
Marketing in India : cases and readings / S. Neelamegham
by Neelamegham, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Vikas Pub. House, 2009Availability: Items available for loan: National Library of India
[Call number: E 380.10954 N 292 ]
(1).
8.
Managing Indian Brands: marketing concepts and strategies/ Dr. S. Ramesh Kumar
by Ramesh Kumar, S. Dr.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Vikas Pub. House, c2002Availability: Items available for loan: National Library of India
[Call number: E 658.800954 R 195 ]
(1).
9.
Event marketing and management/ Sanjaya Singh Gaur, Sanjay V. Saggere
by Gaur, Sanjaya Singh | Saggere, Sanjay V [jt aut] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Vikas Pub. House, 2001Availability: Items available for loan: National Library of India
[Call number: E 658.80722 G 237 ]
(1).
10.
Customer relationship management/ H. Peeru Mohamed and A. Sagadevan
by Peeru Mohamed, H | Sagadevan, A [jt aut] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Vikas Pub. House, 2002Availability: Items available for loan: National Library of India
[Call number: E 658.812 P 346 ]
(1).
11.
Business communication and customer relations/ R.K. Madhukar
by Madhukar, R.K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Vikas Pub House, 2001Availability: Items available for loan: National Library of India
[Call number: E 658.45 M 264 ]
(1).
12.
Brand management: the Indian context/ Y.L.R. Moorthi
by Moorthi, Y.L.R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Vikas Pub. House, 2003Availability: Items available for loan: National Library of India
[Call number: E 658.5 M 789 ]
(1).
Government of India
Recognizing the ongoing need to position itself for the digital future, Indian Culture is an initiative by the Ministry of Culture. A platform that hosts data of cultural relevance from various repositories and institutions all over India.
