Heath, Chip and Heath, Dan <br/><br/>
Made to stick: why some ideas survive and others die 

 - New York  Random House  2007 
 - 291p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781400064281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Psycology<br/>Contagion<br/>Context effects
<br/><br/><label>Dewey Class. No.: </label>302  / HEA-M