TY  - BOOK
AU  - Gupta,Nitish Rai
TI  - Why monk bought the ferrari ?: how successful brands create consumer relevant differentiation 
SN  - 9781259028229(pbk.)
U1  - 381 22
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Business
KW  - Management
ER  -