Anderson, Carol H. <br/><br/>
Strategic marketing management/ 
Carol H. Anderson, Julian W. Vincze. 
 - 2nd ed. 
 - Boston, Mass. :  Houghton Mifflin Comp.,  2004. 
 - xxxiii, 374 p. :  ill., charts;  26 cm. 
<br/><br/> George T. Hoffman, Editor-in-Chief. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0618338071  $ 74.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Business planning<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.4012