Hoyer, Wayne D. <br/><br/>
Consumer behavior/ 
Wayne D. Hoyer, Deborah J. MacInnis 
 - 3rd edition 
 - Boston :  Houghton Mifflin,  2004 
 - xxi, 697 p. :  col. ill.;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0618264825  $ 59.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Consumer preferences<br/>Market surveys<br/>Consumer behaviour--Social aspects
<br/><br/><label>Dewey Class. No.: </label>658.8342