TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: basic concepts and decisions 
SN  - 0395357101 :
U1  - 658.8 
PY  - 1987///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Glossary : p. 718-736; Includes index
ER  -