Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride, O. C. Ferrell 
 - 5th ed. 
 - Boston :  Houghton Mifflin,  c1987 
 - xxx, 766 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Glossary : p. 718-736  Includes index 
<br/><br/><label>ISBN: </label>0395357101 :  USD 45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8