Anderson, Carol H. <br/><br/>
Strategic marketing management / 
Carol H. Anderson [and] Julian W. Vincze 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  c2004 
 - xxxiii, 863, [11] p. :  ill. ;  27 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0618338071 :  USD 74.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012