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Strategic brand management : Building, measuring, and managing brand eq Kevin Lane Keller

By: Keller, Kevin Lane.
Material type: TextTextPublisher: New Delhi Pearson Education 2006Edition: 2nd.Description: 816 p.ISBN: 8177584871.Subject(s): ManagementDDC classification: 658.401 2 KEL - S
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Item type Current location Collection Call number Status Date due Barcode
Books Books Central Secretariat Library R.K. Puram, New Delhi
TB 658.401 2 KEL - S (Browse shelf) Available TB5241

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