Normal view MARC view ISBD view

Media Analysis Techniques / by Arthur Asa Berger

By: Berger, Arthur Asa, 1933-.
Material type: TextTextPublisher: New Delhi SAGE Publications 2012Edition: 4th ed.Description: xv,260 p. : ill. 24cm(pbk).ISBN: 9788132110132.Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.2301
Contents:
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Copy number Status Date due Barcode
English Books English Books Central Library
Non-fiction 302.2301 BER (Browse shelf) 1 Available B-505555
English Books English Books D. B. Act. Division
Non-fiction 302.2301 BER (Browse shelf) 1 Not For Loan EN-90299
English Books English Books Sarojini Nagar
Non-fiction 302.2301 BER (Browse shelf) 1 Available B-505556

Includes bibliographical references (p. 247-251) and indexes.

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.