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Media, gender, and popular culture in India : tracking change and continuity / by Sanjukta Dasgupta, Dipankar Sinha [and] Sudeshna Chakravarti

By: Dasgupta, Sanjukta.
Contributor(s): Sinha, Dipankar | Chakravarti, Sudeshna.
Material type: TextTextPublisher: New Delhi SAGE Publications 2011Description: 217p. 23cm(Hb).ISBN: 9788132107293 .Subject(s): Popular culture -- 21st century | Mass media and culture -- India | Sex role in mass media | India -- Social life and customs -- 21st centuryDDC classification: 302.230954
Contents:
Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.
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Item type Current location Collection Call number Copy number Status Date due Barcode
English Books English Books D. B. Act. Division
Non-fiction 302.230954 DAS (Browse shelf) 1 Not For Loan EN-87946

Includes bibliographical references and index

Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.