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Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker.
By: Gattiker, Urs E [author.]
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Material type: 
TextSeries: Publisher: Oxford : Chandos Publishing, 2014Description: 1 online resource (xvi, 293 pages) : illustrations.ISBN: 9781780634265; 1780634269.Subject(s): Social media | Internet marketing | Benchmarking (Management) | Internet, web and social media | Social mediaDDC classification: 658.872 Online resources: Click here to access online
Contents:
Summary: This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.
Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| National Library of India | Available | NLI-EBK000026603ENG |
Includes bibliographical references and index.
Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious.
This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.