Virtual social identity and consumer consumer behavior / eds. Natalie T. Wood and Michael R. Solomon
Contributor(s): Wood, Natalie T [edt] | Solomon, Michael R [edt].
Material type: TextPublisher: New Delhi : Reference Press, 2011Description: xv, 230 p. : ill. ; 23 cm.ISBN: 9788184050691.Subject(s): Consumer behavior | Group identity | Virtual realityDDC classification: 306.3Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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National Library of India | E | E 306.3 V 819 (Browse shelf) | Available | NLI-DBA000135767ENG |
Includes bibliographical references and index