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Virtual social identity and consumer consumer behavior / eds. Natalie T. Wood and Michael R. Solomon

Contributor(s): Wood, Natalie T [edt] | Solomon, Michael R [edt].
Material type: TextTextPublisher: New Delhi : Reference Press, 2011Description: xv, 230 p. : ill. ; 23 cm.ISBN: 9788184050691.Subject(s): Consumer behavior | Group identity | Virtual realityDDC classification: 306.3
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Item type Current location Collection Call number Status Date due Barcode
National Library of India
E E 306.3 V 819 (Browse shelf) Available NLI-DBA000135767ENG

Includes bibliographical references and index