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Consumer behavior/ Wayne D. Hoyer, Deborah J. MacInnis

By: Hoyer, Wayne D.
Contributor(s): Maclnnis, Deborah J [jt. aut].
Material type: TextTextPublisher: Boston : Houghton Mifflin, 2004Edition: 3rd edition.Description: xxi, 697 p. : col. ill.; 26 cm.ISBN: 0618264825.Subject(s): Consumer behaviour | Consumer preferences | Market surveys | Consumer behaviour -- Social aspectsDDC classification: 658.8342
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Item type Current location Collection Call number Status Date due Barcode
National Library of India
E/O E/O 658.8342 H 852 (Browse shelf) Available NLI-548426

Includes bibliographical references and index

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