Koha online

Normal view MARC view ISBD view

Will & vision : how latecomers grow to dominate markets/ Gerard J. Tellis and Peter N. Golder.

By: Tellis, Gerard J, 1950-.
Contributor(s): Golder, Peter N [jt. aut].
Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill Education, 2004Description: xviii, 340 p. : ill.; 23 cm.ISBN: 0070586764 (pbk.).Subject(s): Marketing -- U.S | Brand name products -- U.SDDC classification: 658.800973
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Status Date due Barcode
National Library of India
E E 658.800973 T 239 (Browse shelf) Available NLI-DBA000094529ENG

Includes index.

Bibliograpy : p. 315-330

Indian Culture Logo Recognizing the ongoing need to position itself for the digital future, Indian Culture is an initiative by the Ministry of Culture. A platform that hosts data of cultural relevance from various repositories and institutions all over India.

  •  
  •  
  •  

The Indian Culture Portal is a part of the National Virtual Library of India project, funded by the Ministry of Culture, Government of India. The portal has been created and developed by the Indian Institute of Technology, Bombay. Data has been provided by organisations of the Ministry of Culture.