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Mass affluence : seven new rules of marketting to today`s consumer/ Paul Nunes, Brian Johnson

By: Nunes, Paul, 1963-.
Contributor(s): Johnson, Brian, 1960- [jt. aut].
Material type: TextTextPublisher: Boston, Mass. : Harvard Business School Press, 2004Description: xvii, 269 p.; 24 cm.ISBN: 1591391962.Subject(s): Marketing -- U.S | Affluent consumers -- U.S | Consumers -- U.S | Consumer behavior -- U.S | Product management -- U.S | Consumer satisfaction -- U.SDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
National Library of India
E E 658.8 N 922 (Browse shelf) Available NLI-551261

Includes bibliographical references and index

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